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  • Writer's pictureGiovanni Gardelli

Launching more causes you care about!

Since we release the first version of BeCause we have heard from a lot of you many ideas to make this product better, but the top request has been pretty much unanimous - we need to provide more causes, and the ability to pick and choose them!

Without further ado, the ChooseBeCause team is excited to announce the release of the causes picker!


Once you expand BeCause, you will notice there is a new gear icon on the bottom left of it.

If you click it, you will see a new pop-up showing you all the causes that we support, so you can pick the ones you care about:


Once you configure your causes, a few things will happen automatically (or should we say automagically? it does feel like magic to us!):

1) BeCause will only appear when brands have a score for a cause you selected. This means you might not see the pop-us as often as now.

2) The brand scores will only take into account the causes you selected. In other words, all brands will have scores that are tailored to your choices.

We hope you enjoy this update as much as we do!

What should we do next? Please let us know in the comments below, or on twitter @Chosebecause

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